Contact: Naomi Seligman 310-617-4577 or Doug Heller 310-480-4170
****NEWS CONFERENCE MONDAY AT 10:30 AM****
Consumer Ad Campaign Will Air For One Week As Voters Get Absentee Ballots; Seeking Citizen Support To Keep Ads On Air Longer
Santa Monica, CA -– In the David v. Goliath battle over Prop 17 – the insurance company sponsored measure to raise car insurance premiums – consumer advocates are launching a one-week television ad campaign just as voters receive absentee ballots this week.
Prop 17 sponsor Mercury Insurance has now spent over $7 million trying to deceive voters about the initiative. Mercury unveiled its first TV commercial last week, which experts denounced as false and misleading, and is expected to spend several million dollars blanketing the television airwaves with advertisements.
Long-time insurance reformer Harvey Rosenfield says the campaign to Stop Prop 17 needs to raise substantial money in order to keep the ads on the air for more than this week. At a Monday news conference, Rosenfield will unveil the Stop Prop 17 ad and highlight the David v. Goliath nature of this battle. He will call for citizens to join the effort to expose the insurance company campaign.
Prop 17, which is opposed by all of California’s consumer protection organizations and virtually ever newspaper editorial board in the state, would allow car insurance companies to increase premiums for drivers based on their history of purchasing auto insurance. Such a surcharge is currently illegal in California.
WHO: Harvey Rosenfield, founder of Consumer Watchdog and author of Prop 103
WHAT: News Conference Unveiling New Stop Prop 17 Ad
WHERE: 1750 Ocean Park Blvd, Suite 200 Santa Monica, CA 90405
WHEN: Monday, May 10, 2010 @10:30 AM PST
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For more information, please visit: http://StopProp17.org or find us on twitter at: http://twitter.com/stopmercury and facebook at: http://www.facebook.com/stopprop17
Tags: big corporations, deceptive, Mercury, News Release, Prop 17, Video, voters
