Posts Tagged ‘Blog’

ELECTION: Corporations Back Propositions 16, 17

June 6th, 2010

Both have sought to be portrayed as “grassroots” efforts

By Eilene Zimmerman, SAN DIEGO BUSINESS.COM

The phrase “more power to the people” has a lot of resonance here in California, where so many of our laws are decided by ballot initiative. This year voters would be justified in feeing a bit manipulated by special interests, as some of the most significant propositions on the ballot are being bankrolled by corporations advancing their own agendas.

No on Prop 17.

Courtesy photo

Proposition 16, for example, called the “Taxpayer’s Right to Vote Act” isn’t actually about voting rights. And although it sounds very grass roots, it’s not. If Prop 16 passes, it will mean that for a local government to get into the energy business—by forming a municipal utility, for example, or a community-wide clean electricity district—they first have to schedule an election and win approval of two-thirds of voters in the area of the proposed utility. The proposition’s main financial sponsor is—surprise, surprise—Pacific Gas & Electric.

The utility company has spent more than $46 million to make this proposition law. Opponents of Prop 16 have raised a paltry $50,000. If the proposition doesn’t pass, it means local governments can continue to startup up or expand electricity service either by approval of a majority of voters or through the action of governing boards. If it does pass, PG&E could give itself a perpetual monopoly in the state.

The energy company is presenting its support of Prop 16 in a very Tea Party light—voters taking control of the public funds their governments spends too easily. Robin Swanson, a spokeswoman for the “Yes On 16” campaign told National Public Radio this month the proposition puts “the power back in the hands of the people.”

She also said PG&E isn’t afraid of competition from publicly owned power providers. “If our opponents can provide cheaper, greener, better electric service, then they shouldn’t b e afraid to go to the people and sell it to them,” she says.

Another corporate entity financing a proposition on Tuesday’s ballot? Mercury Insurance. The company put Prop 17 on the ballot in order to repeal a provision of a voter-approved insurance rate regulation that saved California motorists over $60 billion in excessive insurance rate hikes, according to the Consumer Federation of California. Prop 17 allows auto insurers to raise your premium if you have a break in insurance coverage for three months for any reason, even if you have a great driving record.

Mercury is portraying Prop 17 as “correcting a flaw in the law” that prohibits drivers from taking continuous coverage discounts with them when they switch insurers. The insurance company spent more than $3 million to get the proposition onto the state’s ballot.

Mercury’s CEO George Joseph told Steve Lopez of the L.A. Times that Prop 17 was an effort to offer low car insurance rates for Californians, but a few sentences later admitted he wants more customers, and if discounts become portable, drivers will drop other companies and switch to Mercury because of the company’s cheap rates.

So voters beware. Certain companies (and individuals) stand to benefit mightily if Props 16 and 17 pass. You ought to know that before casting your vote.


Eilene Zimmerman

About the author: Eilene Zimmerman is a journalist based in San Diego who writes about a variety of topics, including business, social and political issues and family life. Her work has been published in national magazines and newspapers including The New York Times, The San Francisco Chronicle, The Christian Science Monitor, FORTUNE Small Business, CNNMoney.com, CBS MoneyWatch.com, Wired, Harper’s, Salon.com, Slate.com, Psychology Today and others. She blogs at www.trueslant.com.

Mercury: Kind and Generous

June 4th, 2010

By Jennifer Evans Gardner, THE HUFFINGTON POST

Mercury Insurance is so generous.

On Tuesday, California voters will get the chance to vote on Prop 17, which Mercury, out of the goodness of their hearts, has spent some $10 million on. Those crazy kids. All to save us money.

Unless you live under a rock, you’ve heard about this initiative, which if passed, will allow insurance companies to raise premiums on drivers who, for any reason, didn’t have insurance coverage at some point in the past five years. They’re calling it a “loyalty discount.”

Well, duh, you say. Mercury doesn’t want to save us money.

But it’s not just Prop 17… Mercury doesn’t appear to like paying legitimate claims either. I would know. I’m a Mercury insured.

Two years ago, I was rear-ended by another Mercury insured while sitting at a stop sign, an accident that resulted in a neck injury. No problem, I thought. Two civilized individuals, both insured by the same company – why would there be a problem? I got my car repaired, then contacted Mercury to let them know they needed only to reimburse my out-of-pocket medical expenses – nothing else.

Know what they said?

The generous folks at Mercury offered me about half of what I had paid out of pocket. In other words, I would only have to pay a few thousand dollars for being rear-ended. Lucky me!

Wait a minute… isn’t that what insurance is for, I asked? Why do I make those monthly payments, if not to keep from going into debt in case of an accident? Apparently not. Even though I had gone to my doctor of 25 years, a reputable physician in Beverly Hills, in their eyes, I had “over-treated,” so I was out of luck.

I had a choice. I could accept their offer and eat the difference, or I could sue them. However, with some research, I discovered countless similar complaints… it seemed that this was actually a pattern with Mercury; and that if I did venture to sue them, I would likely spend years in depositions and a trial, not something I had the time or the patience for.

In a phone interview, Naomi Seligman, Director of Public Affairs for Consumer Watchdog, a non-partisan consumer advocate organization, said, “there are hundreds of complaints lodged against Mercury for everything from discrimination to trying to weasel customers out of claims money.” I was hardly unique.

I decided to sue them in small claims court.

I know what you’re thinking. You can’t sue an insurance company in small claims court! True. But if you sue their insured, Mercury will send a representative. Not for you, silly — for the other guy.

Of course, small claims court is for quick, no-frills citizen vs. citizen hearings; however, Mercury found a loophole. In fact, the Mercury representative in my case seemed to know a lot of folks at the courthouse, and admitted to the defendant that he was “a regular.”

My “Mr. Smith Goes to Washington” (or “Ms. Evans-Gardner Goes to Van Nuys”) moment was a proud one. I showed up in court with a thick file of color-coded exhibits, my witnesses, and a kick-ass closing argument, if I do say so myself. I greeted the defendant, apologizing for having to drag him into court. He was cordial, but embarrassed. An insured driver, he would have also hoped to avoid such a situation.

A Mercury rep, holding an official-looking briefcase, stuck out his hand with a big smile. “Good morning, I am Mr. S, here from Mercury Insurance on behalf of Mr. X.” “Oh, good morning,” I replied. “Are you here for me, too?”

He looked puzzled. “You?” he smirked.

“Well, I’m your insured, too.” I looked around the room. “Is there a Mercury guy for me?” He looked flustered. “Gosh,” I said. “Could there be a conflict of interest?”

He proceeded to advise me, kindly, mind you, that I had little chance of winning and suggested I accept their settlement. “No, thank you,” I answered politely.

“I see you have your husband and son here,” said Mercury Man. Well, yes, I explained. Not only were they witnesses, but this was also a teaching moment for my 12 year-old. I looked him straight in the eye, adding, “I want my son to see that when someone tries to take advantage of you, you stand up for yourself.” He sputtered something about how, as a parent, he appreciated that. I wondered how his parental ethics figured into bullying a victim into paying for her injuries.

To make a long story short, my Perry Mason moment never happened. The commissioner simply looked at the evidence and awarded me the maximum amount, plus court fees.

In other words, I beat Mercury’s scrawny ass.

All I had to do was sit back and wait for my check, right? Wrong. It didn’t come. I couldn’t believe it. Could Mercury really be so bold as to violate a Superior Court order?

I called Darrel Ng, Press Secretary for the California State Department of Insurance, who said, “Mercury has been fined $500,000 in the past five years for claims handling practices, among other things.” Guess they don’t mind breaking a few rules.

Meanwhile, $500,000 over five years? That’s just $100,000 per year, a downright bargain for Mercury, whose profits were reported at over $400 million last year.

Turns out, Mercury isn’t all that generous after all. Spending millions to save us money? That’s a good one. The question is: how many voters will they fool with their misleading ads and ballot language?

I finally received my check the other day, exactly two years after the accident, and though my neck still hurts, that’s a load off my mind. By the way, I’m shopping for a new auto insurance company… any suggestions?

Why California Government Is the Pits

May 30th, 2010

By Jerry Remmers, THE MODERATE VOICE

Today’s discussion is why governments are dysfunctional and I offer you Proposition 17 which is unquestionably the least sexiest item on the June 8 primary ballot in California.

Prop 17 is the Rodney Dangerfield of the June 8 primary.

All the attention is focused on Meg Whitman and Steve Poizner spending millions on television ad attacks for the Republican nomination for governor. Incumbent Democratic Sen. Barbara Boxer is fending off lesser opponents from her own party knowing full well that she will go to the big dance in November most likely against another Republican millionaire in Carly Fiorina.

Essentially, Prop. 17 would allow good drivers to change automobile insurance companies without losing their discounts. Sounds as good as motherhood and apple pie, right? The devil is in the details. Well, let’s take a look at the Official California Voter Information Guide, which, as far as these things go, is a good read.

The insurance commissioner regulates automobile insurance companies doing business in the state. Because the elected commissioner and Legislature refused demands from consumer groups, voters in 1988 passed Proposition 103.

The essence of administering Prop. 103 is that its provisions cannot be changed by the commissioner, nor the Legislature, but by another voter state initiative, thus Prop. 17. Progressive democracy at its best, right?

Why, one might ask, did it take 22 years to correct what proponents maintain is a glitch in Prop. 103?

A groundswell of irate drivers, it wasn’t.

It was Mercury Insurance Co.

It bankrolled 99% of the cost to pay for the signature drive qualifying Prop. 17 for the ballot and to fund the campaign for its approval June 8. That’s according to some former powerhouses in state government, former Insurance Commissioner John Garamendi and former Atty. Gen. John Van De Kamp.

Mercury’s face is not on this pig. Proponents are listed as Allan Zaremberg, president of the California Chamber of Commerce, and Joel Fox, president of the Small Business Action Committee.

They say the current law does not allow “drivers from taking this continuous coverage discount (under Prop. 103) with them if they switch insurance companies to get lower rates.” Yet, they use Mercury’s claim that families can save as much as $250 annually in premiums as well as “increased competition” and “more choices and options for consumers” under the cloak of Prop. 17.

The big losers in Prop. 17, the antis argue, are good drivers who drop auto insurance for 91 days for any reason. The largest segment in that group would be our military who serve their country out of state for continued periods of time.

Using Mercury’s own numbers, these good drivers would pay up to $1,000 annually in surcharges to renew coverage as required to drive a vehicle in the state.

Nor so fast, argue the proponents. In their rebuttal, they make the following claims:

Prop. 17 eliminates existing surcharges for changing insurance companies; exempts the military serving out of state; protects drivers whose insurance lapsed because of loss of jobs or illness, and preserves Prop. 103 protections in which insurance premium rates are based on driving safety record, miles driven and driving experience.

Whom is one to believe? Mercury Insurance Co., or an affiliation of watchdog groups forced into action?

The answer is in the fine print of exceptions, conditions and qualifications of each driver based on the whims of any given auto insurer whose claims of savings are models based on new market conditions that have not been tested.

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EPILOGUE

Auto insurance is big business in California. It collected $19.7 billion amounting to 36% of all insurance premiums paid in 2008 in the state. If Prop. 17 passes, certainly Mercury will not be the only auto insurance company benefiting. The question is whether consumers will. It sill remains this entire process is a travesty. You cannot have good, efficient government when every time you want to make a rule change you must have a vote of an electorate which in California is part of 32 million residents. With Prop. 17, there was no burning drive from the electorate to change the law. For all you (lower case) democrat purists, once a state agency is created, the job of running it is, in this case, the elected insurance commissioner with the overseers being the governor and state lawmakers. Voters still hold the upper hand by outing the elected officials if they don’t approve how they are running things. California voters are a piece of work. They approve bond issues for new prisons, rail transit, schools and state-or-the-art embryonic cell research — all worthy causes — and then bitch bloody murder when the bonds cost them a fortune because the state’s bond rating has tanked from AAA to the bottom of the toilet. They blame it on their elected leaders and the cost of supporting illegal immigrants. Perhaps this outrage should shift to examine their inner selves for they are as much to blame for the dysfunction in Sacramento as anyone. It was California voters, mind you, that changed the state constitution in an initiative passed by a simple majority that required a two-thirds vote by the Legislature to adopt a budget. In California, as is most areas of the country, even motherhood and apple pie would fail a 67% majority threshold.

Propositions 16 and 17: Welcome to the Corpocracy

May 30th, 2010

By Paul Tullis, TRUE/SLANT BLOG

On June 8, Californians will vote on a couple of exceptional propositions that are the first attempts in decades by corporations to use the ballot initiative process to change the law in their favor.

California’s ballot initiative system was implemented during the Progressive era to enable citizens to amend the state constitution without going through the legislature (though the legislature can also put initiatives on the ballot). The idea was to provide the citizens with a method of protecting themselves from well-funded special interests lobbying the legislature by providing them with their own direct avenue to lawmaking.

Its ironic, therefore, that the system should become a means by which well-funded special interests circumvent the legislature because they know that a well-informed professional lawmaker would never buy the line of bullshit now being propagated by an ad campaign paid for by the states largest private utility, PG&E.

Prop 16, the Taxpayers Right to Vote Act, would require a 2/3 majority in a voter referendum to create or expand any municipally-owned utility, which in most of the state would mean competing with Pacific Gas & Electric or shutting it out of a potential market. PG&E is the measure’s sole sponsor, and has spent $35 million pressing for passage. (The company told shareholders to expect a short-term decline in share price as a result of the expenditure.)

Nearly every city, town, county, consumer group, environmental group, and newspaper in the state opposes the measure, along with AARP, the League of Women Voters and even another large private utility, San Diego’s Metropolitan Water District.

“This is a for-profit corporation trying to kill off its not-for-profit rivals,” said San Francisco Supervisor Ross Mirkarimi told the SF Chronicle. Prop. 16 is a colossal fraud perpetrated on the people of California.

PG&E wants to hike rates because it spent a lot of money on dirty-energy infrastructure just before California passed its Renewable Portfolio Standard, requiring the state to get 20% of its energy from fossil-fuel-free sources by the end of this year. Its ad dollars have shouted down proposals to create public utilities in the past”and those only needed a bare majority to pass. Experts say the 2/3 requirement, which is a major factor in the annual disaster in California known as the state budget, would effectively doom any future proposal”and with it efforts to accelerate the transition to green energy.

Prop. 17 got on the June 8 ballot through a $3.5 million signature-gathering campaign by Mercury Insurance Co. The company has been accused of illegally discriminating against some applicants, but Prop. 17 would make such behavior OK, and roll back many other consumer protections. California’s Insurance Commissioner (yes, since 1991 California has had a statewide elected official with this title), a Republican, has written of Mercury’s lengthy history of serious misconduct [and] contempt toward and/or abuse of its customers.

Nothing like these initiatives has been tried since 1988, when the law which Prop 17 is attempting to overturn was enacted. That November, there were 4 competing insurance-related initiatives on the ballot, one of which was backed by an insurance company that spent over 90% of the money in support of it. Because there were 4 competing initiatives, and it was a November Congressional election with high turnout, the initiatives got a ton of press coverage and a consumer-friendly one that Ralph Nader supported won the day.

Ever since, I was told by Eric McGhee, an expert on voter initiatives at the Public Policy Institute of California, companies have been discouraged by the experience from using the ballot-initiative process and have instead mainly spent their political-influence money on lobbying and campaign contributions. McGhee says they largely prefer lobbying because its more likely to get them the specific break in the law that they’re seeking. (Of course, Props 16 & 17 will get them a specific break in the law, too.)

This isn’t to say corporations have stayed out of initiative campaigns, but its usually been on the No side, to stop a proposition that goes against their interests. With 16 & 17, the companies are pro-actively seeking to change the law in their favor in a way that’s exceptional.

Bruce Cain, a poly-sci prof at Berkeley who’s on the California Fair Practices Commission, which interprets federal law as it applies to elections in California, told me the measures will fail only if voters are paying attention [and] there is enough money on the no side.

So far the latter question is a definite no: PG&E is outspending the No’s by more than 1000:1 (yes, one thousand to one.) As for the former, well just have to wait and see on June 8; the fact that a proposal to write an article similar to the one you are now reading was turned down by The New Republic, The Nation, Mother Jones and The Nation may not bode well for a well-informed electorate.

The failure in ‘88 discouraged companies from using ballot initiatives to push their agendas for a generation. But someone at one of the groups opposing the measures told me that the PG&E attempt is the most brazen attempt he’s ever seen.

If PG&E &/or Mercury are successful, it could have as strong an influence as ‘88 did, but in the opposite direction, unleashing corporate money into the initiative arena like never before.

Herrera Blasts Prop 17: ‘It’s a Lemon!’

May 19th, 2010

By Jill Nelson, DIGITAL NEWS REPORT

SAN FRANCISCO, CA – San Francisco City Attorney Dennis Herrera today launched a television advertising campaign against Proposition 17, in which he memorably declares about the anti-consumer measure funded by Mercury Auto Insurance, “It’s a lemon!”

Underscoring the metaphor for a flawed policy whose hidden defects aren’t readily apparent to consumers, the ad features Herrera driving a car that turns out to be a yellow AMC Pacer, the iconic 1970s-era vehicle that is lemon-like in more than one respect. The Pacer’s dubious qualities became famous to a younger generation of audiences some two decades later for the car’s appearance in the popular 1992 film, “Wayne’s World,” and its 1993 sequel.

“Proposition 17 may sound like good policy from its radio and TV ads, but it has serious problems under the hood,” Herrera said. “As with any lemon, consumers deserve to know the truth. Prop 17 is another example of special interests taking advantage of our initiative process. Mercury Insurance is pouring millions into a cynical ad campaign that hopes to fool consumers into voting against their own interests. As San Francisco City Attorney, I’ve consistently stood up to protect consumers against powerful interests. That’s why I’m fighting back again. Today, our committee began airing a TV commercial that exposes Prop 17 for what it really is — a deceptive scheme by private auto insurers that isn’t all it’s cracked up to be. In short, ‘It’s a Lemon!’”

Proposition 17 is not the first time Herrera has stood up to insurance companies. During his first term as City Attorney in 2003, Herrera led a coalition that included the cities of Los Angeles and Oakland to end the practice of “ZIP-Code profiling,” a discriminatory practice by auto insurers that based rates on where drivers lived rather than on their driving records. Last year, Herrera sued state regulators to end an unconstitutional practice that allowed health insurance companies to charge women up to 39 percent more for coverage for individual policies based solely on their gender. Herrera’s lawsuit led to state legislation that ended the practice, known as “gender rating.”

Herrera was honored last year as the 2009 Consumer Attorney of the Year by the National Association of Consumer Advocates. The Washington, D.C.-based association boasts 1,500 attorneys from throughout the United States who have represented hundreds of thousands of consumers victimized by fraudulent, abusive and predatory business practices. The nationwide organization is committed to actively promoting a fair and open marketplace that protects the rights of consumers, particularly those of modest means.

Mercury Insurance Drops $10 Million on Prop. 17 Shell Game

May 19th, 2010

By Scott Martelle, Protect Consumer Justice -
CALIFORNIA PROGRESS REPORT

One of the oddities of California politics is the way different factions use the initiative process to try to sneak into law programs and policies that, given full attention and airing, would die an inglorious death. Add Proposition 17, the bizarrely named “Allows Auto Insurance Companies to Base Their Prices in Part on a Driver’s History of Insurance Coverage,” to the list of propositions-as-shell games.

Prop. 17 has, in effect, one serious backer: Mercury Insurance, which has kicked in $10 million to get it on the ballot and finance the campaign to get it passed. No surprise why: The measure would let Mercury and other insurance companies charge customers a premium if there’s a lapse in coverage. While sounding stultifyingly boring, that means consumers who go uninsured for any amount of time will get whalloped.

In essence, Mercury is trying to buy a law that would let it do an end run around Proposition 103, passed in 1988 to try to corral excessive insurance rates.

Incidentally, Mercury isn’t exactly a poster child for Good Corporate Citizenship. The San Francisco Chronicle has been reporting on some of its shenanigans, citing a state report that indicated Mercury may have violated Prop. 103 (if you can’t beat it, change it?):

A high-profile California insurance company that is backing a controversial insurance measure on the June ballot has engaged in practices that may be illegal, including deceptive pricing and discrimination against consumers such as active members of the military and drivers of emergency vehicles, according to a state report obtained by The Chronicle.

The report, obtained through the state Public Records Act, alleges that Mercury Insurance Group may have violated Proposition 103, the landmark consumer protection law approved by voters in 1988.

So far, the only significant newspaper editorial board to think Prop. 17 is a good idea is the Orange County Register, which also thinks government should be limited to a Hobbesian minimum. So we’ll discount that voice. The rest are unanimous. As the San Jose Mercury News put it:

“It’s a smoke screen for allowing insurance companies to substantially increase rates for drivers who, for whatever reason, allowed their insurance to lapse for more than 90 days. That could include a wide range of people, such as drivers hospitalized for a long period of time, military personnel or unemployed Californians who couldn’t keep up their premium payments.”

Incidentally, the $10.6 million raised from all sources for the measure dwarfs the $535,000 opponents have been able to muster. So if the measure passes, it will stand as sterling proof that the initiative process is a mechanism for corporations to buy the laws they want.

And it’s not the only corporate-serving initiative in the June ballot. Pacific Gas&Electric is pushing Proposition 16 — fittingly enough right next to Prop. 17 on the ballot — to require a two-thirds vote before a municipality can create a local utility. PG&E has spent $35 million to try to preserve its monopoly.

And people wonder why voters are so cynical.
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Scott Martelle is a veteran journalist, including 12 years at the Los Angeles Times. He currently writes for Protect Consumer Justice, a project of Civil Justice Research&Education Project. The site’s goal is to honestly report on consumer, legal and political issues important to the American civil justice system.

Endorsements for the June Election

May 18th, 2010

By Becks, OAKLANDLIVING BLOG

Though the primary election isn’t until June 8th, vote by mail started last week and plenty of people are casting their votes (or trying to figure out how to vote) so I thought it was time to post my endorsements for the June election. I’m going to breeze through the statewide initiatives and officers because there’s plenty of information out there, but feel free to ask specific questions or provide comments. And if you haven’t registered (or re-registered after moving) you still have until May 24th to do so to be able to vote on June 8th.

Statewide Ballot Initiatives

  • Prop 13 (Seismic retrofits): Yes
  • Prop 14 (Top two primary): No
  • Prop 15 (Public financing of elections): Yes
  • Prop 16 (Requiring 2/3 vote on public power): No
  • Prop 17: No

If you want more info on why to vote yes or no on any of these initiatives, check out Courage Campaign’s progressive voter guide.

Does Mercury Insurance Remind You of PG&E?

May 17th, 2010
By Bob Reid, THE CALIFORNIA MAJORITY REPORT

Here is what Proposition 17 does: A Special -interest measure placed on the ballot by Mercury Insurance Company, which wants the authority to charge higher rates for auto insurance. If approved, Proposition 17 would allow insurers to base their prices in part on a driver’s history of insurance coverage. The companies could increase or lower premiums based upon whether drivers have a history of continuous coverage.

The proponents argue that loosening the rules governing “good driver” discounts would boost competition and lower premiums by as much as $250 a year for the vast majority of motorists. The opponent’s argument is that the initiative is a cynical ploy that actually would result in higher premiums for a certain class of motorists-namely those who haven’t been previously insured or who let their coverage lapse.

As reported in the May 16th Sacramento Bee, this fight has been brewing since 1988 when California passed Proposition 103, the landmark law regulating auto insurance premiums. For years Mercury Insurance has been fighting to roll back a key provision of the law. Proposition 17 is its latest try. Mercury has poured $10milliion into the Prop. 17, mostly for TV ads and is the initiative’s largest financial supporter by far.

Take a look at the official voter guide sent by the Secretary of State. Speaking for the proponents is the Chamber of Commerce among other business groups and for the opposition, former Insurance Commissioner John Garamendi, now a Member of Congress and former Attorney General John Van De Camp. The folks for and against, speak for themselves. Whose company would you prefer to keep?

Now I don’t have any grudge against insurance companies, in fact I have had a great relationship with my carrier for car insurance, State Farm. I had a tree fall on my car that was parked across the street from the Capitol on N Street. A big mess and they were wonderful. No questions asked. I like the service I get from my State Farm agent and pay my premiums monthly which are quite reasonable with no complaints.  Mercury Insurance, however, is not a good neighbor.

Does Mercury Insurance remind you of PG&E?  When a big corporation tries to manipulate the initiative process for their own self-interest we ought to take a long hard look at the measure.

If Proposition 17 smells to you like Proposition 16 then stop the stench and vote not on Proposition 17.

AM Alert: Ballot Watch

May 4th, 2010

By Torey Van Oot, SACRAMENTO BEE  – AM ALERT

Supporters of Prop 17 are on the air with their first TV spot promoting the June ballot measure.

The initiative, bankrolled by insurance giant Mercury General Corporation, would allow auto insurance companies to offer “continuous coverage” discounts to motorists who switch insurance carriers.  Supporters say the change would lower prices for consumers who want to switch companies. Critics counter that it would allow allow companies to raise rates for new drivers or motorists with a lapse in coverage.

The spot draws on language in the Secretary of State-issued voter guide to highlight the “good driver discounts” that could be extended to new customers under the measure. Click here to watch the ad, which hits the airwaves today.

Prop 17 opponents criticized the campaign for presenting statements from their ballot arguments, which are included in the voter guide, as facts.

“Prop 17’s sponsor, Mercury Insurance, has launched its ad blitz the same way it launched its campaign, with deception aimed at covering up a lie,”  Consumer Watchdog Executive Director Doug Heller said in a statement. “The ad misleads voters into thinking that this biased information is from a trusted source, when, in fact, it just quotes the lies Mercury submitted as its best arguments for Prop 17.”

(This post was updated at 1:56 p.m. with a response from the No on 17 campaign.)

Contact the author at: tvanoot@sacbee.com

Consumer Watchdog: New Prop. 17 Ad Deceptive

May 4th, 2010

By Steven Harmon, CONTRA COSTA TIMES POLITICAL BLOTTER

The Mercury Insurance Company’s ballot initiative, Proposition 17, officially began its air campaign Tuesday with a statewide 30-second TV spot, and it’s predictably raising hackles from its opponents.

The Consumer Watchdog’s Doug Heller called it another attempt at misleading voters. This time, it has to do with an old tactic: trying to give credibility to a cause by citing a respected organ. In this case, it’s the official voter’s guide.

“There is only one place to get the facts about Proposition 17,” a women’s voice intones. “The official voter’s guide.”

That’s true, in a sense, because that’s where you can read the official title and summary, written by the attorney general, who is considered to be a sober, independent arbiter in parsing out how ballot measures should be presented to voters.

But, the ad isn’t referring to the title and summary, which declares, simply, that Proposition 17:

The title: Allows auto insurance companies to base their prices in part on a driver’s history of insurance coverage.

The summary: Permits companies to reduce or increase cost of insurance depending on whether driver has a history of continuous insurance coverage.

Instead, the ad lifts straight out of the argument for the measure in the voter’s guide, written, of course, by Mercury Insurance. Here’s the ad:

Heller of Consumer Watchdog said the ad “implies this is from an independent, official assessment of the initiative, rather than the garbage Mercury wrote. Not one word comes from any official or independent analysis of Prop. 17.”

The ad, he said, is “meant to mislead voters into thinking Prop. 17 does one thing when it actually does another, which is to allow insurance companies to increase premiums, which is how the attorney general describes it with the actual official title and summary.”

Heller called the ad a “perfect metaphor” for the entire campaign. “Even when claiming to be giving facts, they’re just spouting their own poll-tested promises that voters can’t trust.”

The campaign for Proposition 17, Californians for Fair Auto Insurance Rates (FAIR), argues that the vast majority of drivers — the 82 percent who are insured — will be able to get a discount for having been covered continuously even if they change insurance companies. Currently, drivers are charged up to $250 for changing companies, even if they have had continuous coverage.

Opponents, led by Consumer Watchdog, said the ballot measure would allow insurance companies to levy new surcharges to those drivers who haven’t had continuous coverage. That would lead to more people, unable to afford the surcharges, driving uninsured, which in turn would lead to higher premiums for everyone, Heller said.

Kathy Fairbanks, for Prop. 17, said the Yes on 17 ad “urges people to look at the voter pamphlet, which contains our arguments, opponents’ arguments, the LAO (Legislative Analysts Office) analysis and the Title & Summary. Aside from the opponents’ arguments, all make it clear that drivers are not able to take their continuous coverage discount with them and, that, if passed, Prop. 17 will allow insurers to extend the discount to drivers no matter which company they choose.”

She continued: “I’m perplexed by opponents’ reaction to our ad. The Yes on 17 ad highlights what’s wrong with the current law and how Prop. 17 will make drivers better off by allowing them to take their continuous coverage discount with them if they change insurers. Our ad is simple and straightforward to explain a simple and straightforward measure.”

On Fairbanks’ point that the ad urges people to look at the voters’ guide: it doesn’t, unless she means that by merely mentioning the voters’ guide, the ad is urging voters to look it up. Ads are meant to be a shortcut for voters. You don’t have to do the work. We’ll do it for ya. Trust us. Besides, why would the ad urge people to go to the voters’ guide if it would just expose people to the opposition’s argument?