NEWS RELEASE
Contact: Doug Heller, 310.392.0522, ext. 309; or Naomi Seligman, 310.392.0522, ext. 318
Consumer Advocates Seek Citizen Support To Keep Ads On Air Longer
Santa Monica, CA –In the David v. Goliath battle over Prop 17, Mercury Insurance is spending millions on ads in its bid to raise car insurance premiums and, today, consumer advocates are launching a one-week television ad campaign just as voters receive absentee ballots this week. The Stop Prop 17 ad can be viewed at http://www.StopProp17.org.
Prop 17 sponsor Mercury Insurance has now spent over $10 million trying to deceive voters about the initiative. After weeks of radio ads, Mercury unveiled its first TV commercial last week to target absentee voters. Experts denounced the ads as false and misleading, and it is expected to spend several million dollars blanketing the television airwaves with advertisements.
Long-time insurance reformer Harvey Rosenfield says the campaign to Stop Prop 17 needs to raise money in order to keep the ads on the air for more than this week. The Stop Prop 17 campaign is running the ad this week in hopes of reaching voters who decide and vote early. Rosenfield is calling for citizens to join the effort to expose the insurance company campaign by donating at StopProp17.org.
“The insurance company behind Prop 17 has begun to carpet bomb the California airwaves with its lies, and we’re fighting back with a slingshot,” said Harvey Rosenfield, the founder of Consumer Watchdog and author of Prop 103. ”Mercury Insurance has more than enough money to advertise day and night through election day, so we’re asking citizens who don’t want to pay higher insurance rates to pitch in so we can keep our ad running and stop Prop 17.”
Stop Prop 17 Ad Text
VOICE: This is a consumer alert.
ON-SCREEN: “Prop 17 Warning”
VOICE: Why are car insurance companies spending millions to pass Prop 17?
ON-SCREEN: “’…a special interest scam, pure and simple.’ -LA Daily News”
VOICE: The California Attorney General says Prop 17 will raise your rates.
ON-SCREEN: “‘Will allow insurance companies to increase cost of insurance to drivers…’ – California Attorney General”
ON-SCREEN: “99% funded by insurance companies”
VOICE: Stop the hidden rate increases, Vote No on 17
ON-SCREEN TEXT: “No on Higher Rates…No on 17”
Insurance company ads deceive voters about Prop 17
While the consumer groups’ ad against Prop 17 quotes from the actual summary of Prop 17 by the Attorney General, the multimillion ad campaign from Mercury falsely implies that it is providing voters with official information.
Mercury’s ad begins with the following words spoken and shown on the screen: “There is only one place to get the facts about Prop 17: The official Voter Guide.” The ad then goes on to quote only from the Yes on 17 ballot arguments provided to the Secretary of State by the insurance company sponsor of Prop 17. No actual facts are included in the ad and not a single piece of independent, unbiased information about the initiative is provided despite the implication that the advertisement is providing “official facts” about Prop 17.
Actual facts about the initiative include the following official statements about Prop 17:
• “Will allow insurance companies to increase cost of insurance to drivers who do not have a history of continuous insurance coverage.” [From the Attorney General's Title and Summary for Prop 17]
• “That is, if an insurer offers a continuous coverage discount for some drivers it will result in a surcharge for other drivers.” [From the Department of Insurance analysis of Prop 17]
• Prop 17 would allow new car insurance surcharges; opposed by consumer groups and virtually every editorial board in California
• Prop 17 is opposed by all of California’s consumer protection organizations and virtually ever newspaper editorial board in the state.
• If enacted, Prop 17 would allow car insurance companies to increase premiums for drivers based on their history of purchasing auto insurance. This surcharge has been illegal in California for more than 20 years, and last month Mercury Insurance was sued by the California Department of Insurance for illegal surcharges and refusing to give customers the discounts they were due.
“Insurance companies are pushing Prop 17 so they can be less accountable and raise car insurance rates. We’re going to do everything we can to make sure voters can see through the phony insurance company promises and know to vote no on 17,” said Rosenfield.
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For more information, please visit: http://StopProp17.org or find us on twitter at: http://twitter.com/stopmercury and facebook at: http://www.facebook.com/stopprop17

By Carla Marinucci,